ZikZak and ZayZay fashion brands just joined the group of Peocon customers. Peocon has installed people counting solutions in 4 stores in Reykjavík and Kópavogur. People counting data will be integrated with sales and POS information to analyse in great detail the behavior of the brands customers and the effectiveness of sales staff. Berglind Ásgeirsdóttir CEO of the two brands says. “We see great potential in the usage of People Counting data to help our stores and staff to improve and hope to see more profits.”